Last updated: November 2026
Trade shows are one of the fastest ways for an overseas company to test the Japanese market. In a few days, you can meet importers, distributors and corporate buyers who would otherwise take months to reach, and see first-hand how your product compares with what is already on the market.
This calendar lists 61 major B2B exhibitions in Japan from November 2026 to November 2027, selected for overseas companies considering entering Japan, whether you are based in Europe, North America, Southeast Asia or elsewhere. Find shows by industry in the guide below, or use the month links to jump to the period you are planning for.
Find trade shows by industry
| Food & beverage | Supermarket Trade Show 2027 (SMTS), FOODEX JAPAN 2027, ifia JAPAN / HFE JAPAN 2027, FOOMA JAPAN 2027, SMTS Fresh Solution 2027, FOOD STYLE JAPAN Tokyo 2027 |
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| Beauty, fashion & lifestyle | International Jewellery Tokyo (IJT) 2027, Beautyworld Fukuoka 2027, Tokyo International Gift Show Spring 2027, Kyoto International Gift Show 2027, Interpets Tokyo 2027, Fashion World Tokyo April 2027 (FaW TOKYO), International Premium Incentive Show Spring 2027, Beautyworld Tokyo 2027, International Jewellery Kobe (IJK) 2027, LIFESTYLE Week Summer 2027, Fukuoka Gift Show 2027, Interpets Osaka 2027, Beautyworld Nagoya 2027, Tokyo International Gift Show Autumn 2027, LIFESTYLE Week Autumn 2027 |
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| IT, AI & digital | CEATEC 2027, AI EXPO TOKYO Autumn 2026 (NexTech Week), Japan IT Week Kansai 2026, Marketing Week Osaka 2026, Inter BEE 2026, Japan IT Week Spring 2027, Marketing Week Spring 2027, Marketing Week Summer 2027, Marketing Week Autumn 2027 |
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| Electronics, semiconductors & automotive | AUTOMOTIVE WORLD Nagoya 2026, NEPCON JAPAN Nagoya 2026, SEMICON Japan 2026, NEPCON JAPAN Tokyo 2027, AUTOMOTIVE WORLD Tokyo 2027, NEPCON JAPAN Osaka 2027, NEPCON JAPAN Autumn 2027, Hokkaido Semiconductor Industry Exhibition 2027 |
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| Manufacturing & industrial | Manufacturing World Fukuoka 2026, Manufacturing World Nagoya 2027, Manufacturing World Tokyo 2027, Manufacturing World Osaka 2027, Hokkaido Business EXPO 2027 |
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| Energy & sustainability | SMART ENERGY WEEK Kansai 2026, BEYOND SDGs EcoPro 2026, SMART ENERGY WEEK Spring 2027, SMART ENERGY WEEK Autumn 2027 |
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| Construction & retail spaces | JAPAN BUILD Tokyo 2026, JAPAN SHOP 2027, Construction DX Expo Plus 2027, Nikkei Messe Osaka 2027, JAPAN BUILD Osaka 2027 |
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| Healthcare & life sciences | CPHI Japan 2027, Medtec Japan 2027, MEDICAL JAPAN Tokyo 2027, MEDICAL JAPAN Osaka 2027 |
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| Hospitality | Hospitality Tech EXPO Tokyo 2026, HCJ 2027 – International Hotel & Restaurant Show |
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| Education | EDIX Tour in Fukuoka 2026, EDIX Tokyo 2027, EDIX Osaka 2027 |
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How to choose the right trade show in Japan
- Match the buyer, not just the industry. Many Japanese exhibitions are organised as "weeks" that combine several specialised shows. Check the exhibitor and visitor profile to make sure the buyers you need (importers, distributors, manufacturers or end users) actually attend.
- Think regionally. Tokyo shows attract national buyers, while editions in Osaka, Nagoya, Fukuoka and Hokkaido are often smaller but more focused on regional industries, such as manufacturing in the Nagoya area.
- Visit before you exhibit. If you are new to Japan, walking a show as a visitor first is a low-cost way to understand pricing, competitors and how Japanese buyers make decisions.
- Prepare in Japanese and plan the follow-up. Japanese-language materials, a clear importer or distributor model, and prompt follow-up after the show make the difference between collecting business cards and closing deals.
From trade show to market entry: a real example
Around CEATEC, we supported 10 overseas startups, mostly from Europe and North America. Over two months, we arranged around 100 meetings with Japanese corporate partners, joined the meetings, helped each company set the direction for its first conversations, and mentored the founders along the way. One of them, a French startup, came back to us two years later to commission a feasibility study for entering the Japanese market. A trade show is often the first step, and the questions that follow, such as which partners to work with, how to set up and how to sell, are where an experienced advisor can make the difference.
Japan trade show calendar: November 2026 to November 2027
November 2026
| Exhibition | Dates | Location | What it covers | Website |
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| AI EXPO TOKYO Autumn 2026 (NexTech Week) | 11–13 November 2026 | Chiba | An AI-focused business exhibition for enterprise applications, automation and next-generation technology. | Official site |
| Japan IT Week Kansai 2026 | 18–20 November 2026 | Osaka | A major IT exhibition covering software, cybersecurity, digital infrastructure and enterprise technology. | Official site |
| SMART ENERGY WEEK Kansai 2026 | 18–20 November 2026 | Osaka | A clean-energy exhibition showcasing renewable power, batteries, hydrogen and decarbonisation technologies. | Official site |
| Marketing Week Osaka 2026 | 18–20 November 2026 | Osaka | A marketing exhibition covering digital advertising, branding, customer engagement, market research and sales promotion. | Official site |
| Inter BEE 2026 | 18–20 November 2026 | Chiba | A major media technology exhibition featuring broadcasting, professional audio, video production, streaming and digital content. | Official site |
| AUTOMOTIVE WORLD Nagoya 2026 | 25–27 November 2026 | Aichi | An automotive technology exhibition covering electric vehicles, automotive electronics, connected vehicles and advanced components. | Official site |
| NEPCON JAPAN Nagoya 2026 | 25–27 November 2026 | Aichi | An electronics manufacturing exhibition featuring electronic components, assembly equipment, advanced packaging and testing technologies. | Official site |
December 2026
| Exhibition | Dates | Location | What it covers | Website |
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| Hospitality Tech EXPO Tokyo 2026 | 2–4 December 2026 | Tokyo | The first edition of a hospitality technology exhibition featuring hotel management systems, restaurant technologies, AI, automation and tourism solutions. | Official site |
| Manufacturing World Fukuoka 2026 | 2–4 December 2026 | Fukuoka | A manufacturing exhibition covering industrial components, factory automation, manufacturing IT and production technologies. | Official site |
| JAPAN BUILD Tokyo 2026 | 2–4 December 2026 | Tokyo | A construction and real estate exhibition showcasing building materials, smart buildings, renovation and construction technologies. | Official site |
| BEYOND SDGs EcoPro 2026 | 2–4 December 2026 | Tokyo | A sustainability-focused exhibition featuring environmental technologies, decarbonisation and circular-economy solutions. | Official site |
| EDIX Tour in Fukuoka 2026 | 2–4 December 2026 | Fukuoka | An education technology exhibition covering digital classrooms, educational ICT, AI-powered learning and school management solutions. | Official site |
| SEMICON Japan 2026 | 9–11 December 2026 | Tokyo | A major semiconductor exhibition covering manufacturing equipment, materials, IoT and related technologies. | Official site |
January 2027
| Exhibition | Dates | Location | What it covers | Website |
|---|
| International Jewellery Tokyo (IJT) 2027 | 27–29 January 2027 | Chiba | A major B2B jewellery exhibition featuring gemstones, precious metals, finished jewellery and accessories. | Official site |
February 2027
| Exhibition | Dates | Location | What it covers | Website |
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| Beautyworld Fukuoka 2027 | 8–10 February 2027 | Fukuoka | A professional beauty exhibition featuring cosmetics, skincare, haircare and salon equipment. | Official site |
| NEPCON JAPAN Tokyo 2027 | 17–19 February 2027 | Tokyo | An electronics manufacturing exhibition covering components, advanced packaging, assembly equipment and testing technologies. | Official site |
| AUTOMOTIVE WORLD Tokyo 2027 | 17–19 February 2027 | Tokyo | An automotive technology exhibition covering electric vehicles, autonomous driving, electronics and advanced components. | Official site |
| Supermarket Trade Show 2027 (SMTS) | 17–19 February 2027 | Chiba | Japan's major trade show for food retail, bringing together supermarkets, wholesalers, trading companies and foodservice buyers. | Official site |
| Tokyo International Gift Show Spring 2027 | 24–26 February 2027 | Tokyo | A B2B exhibition for gifts, lifestyle goods, homeware and fashion accessories. | Official site |
March 2027
| Exhibition | Dates | Location | What it covers | Website |
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| JAPAN SHOP 2027 | 2–5 March 2027 | Tokyo | A retail and commercial design exhibition covering store equipment, retail technology, commercial interiors and shop design. | Official site |
| FOODEX JAPAN 2027 | 9–12 March 2027 | Tokyo | A major international food and beverage exhibition connecting manufacturers, importers, distributors and professional buyers. | Official site |
| Kyoto International Gift Show 2027 | 10–11 March 2027 | Kyoto | A regional B2B trade show for gifts, lifestyle goods and crafts that brings buyers from across Japan to Kyoto. | Official site |
| HCJ 2027 – International Hotel & Restaurant Show | 16–19 March 2027 | Tokyo | A hospitality exhibition showcasing hotel equipment, restaurant technologies, commercial kitchens and catering solutions. | Official site |
| Construction DX Expo Plus 2027 | 17–19 March 2027 | Tokyo | A construction technology exhibition featuring BIM, AI, digital construction management and automation. | Official site |
| SMART ENERGY WEEK Spring 2027 | 24–26 March 2027 | Tokyo | A renewable-energy exhibition covering hydrogen, solar power, batteries, smart grids and decarbonisation. | Official site |
April 2027
| Exhibition | Dates | Location | What it covers | Website |
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| Interpets Tokyo 2027 | 1–4 April 2027 | Tokyo | A pet industry exhibition covering pet food, accessories, healthcare products and related services. | Official site |
| Manufacturing World Nagoya 2027 | 7–9 April 2027 | Aichi | An industrial exhibition featuring mechanical components, factory automation, manufacturing software and 3D printing. | Official site |
| Japan IT Week Spring 2027 | 7–9 April 2027 | Tokyo | A large IT and digital transformation show covering software, AI, cloud, security, sales tech and e-commerce. | Official site |
| Fashion World Tokyo April 2027 (FaW TOKYO) | 7–9 April 2027 | Tokyo | A fashion trade show for apparel, bags, shoes, accessories, textiles and OEM/ODM sourcing. | Official site |
| International Premium Incentive Show Spring 2027 | 14–16 April 2027 | Tokyo | A B2B exhibition for promotional merchandise, corporate gifts and sales incentives. | Official site |
| CPHI Japan 2027 | 21–23 April 2027 | Tokyo | A pharmaceutical exhibition covering drug development, pharmaceutical ingredients, manufacturing and contract services. | Official site |
| Medtec Japan 2027 | 21–23 April 2027 | Tokyo | A medical technology exhibition featuring devices, components, manufacturing equipment and development services. | Official site |
| Marketing Week Spring 2027 | 21–23 April 2027 | Tokyo | A marketing exhibition covering digital advertising, branding, market research and sales promotion. | Official site |
May 2027
| Exhibition | Dates | Location | What it covers | Website |
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| NEPCON JAPAN Osaka 2027 | 12–14 May 2027 | Osaka | An electronics manufacturing exhibition covering components, assembly equipment, packaging and testing technologies. | Official site |
| EDIX Tokyo 2027 | 12–14 May 2027 | Tokyo | An education technology exhibition featuring digital classrooms, educational ICT, learning platforms and school management systems. | Official site |
| Beautyworld Tokyo 2027 | 17–19 May 2027 | Tokyo | A professional beauty exhibition showcasing cosmetics, skincare, salon equipment and wellness technologies. | Official site |
| ifia JAPAN / HFE JAPAN 2027 | 19–21 May 2027 | Tokyo | A food ingredients and functional foods exhibition covering additives, nutritional ingredients and food manufacturing solutions. | Official site |
| International Jewellery Kobe (IJK) 2027 | 20–22 May 2027 | Hyogo | A jewellery exhibition featuring gemstones, precious metals and finished jewellery. | Official site |
| MEDICAL JAPAN Tokyo 2027 | 26–28 May 2027 | Tokyo | A healthcare exhibition covering hospital equipment, medical IT, nursing-care services and pharmacy technology. | Official site |
June 2027
| Exhibition | Dates | Location | What it covers | Website |
|---|
| FOOMA JAPAN 2027 | 8–11 June 2027 | Tokyo | A food manufacturing technology show covering processing machinery, packaging, automation, robotics and food tech. | Official site |
| LIFESTYLE Week Summer 2027 | 9–11 June 2027 | Tokyo | A B2B consumer goods exhibition featuring gifts, homeware, accessories and lifestyle merchandise. | Official site |
| Fukuoka Gift Show 2027 | 9–10 June 2027 | Fukuoka | A regional trade exhibition for gifts, household products and promotional merchandise. | Official site |
| Interpets Osaka 2027 | 11–13 June 2027 | Osaka | A pet industry exhibition showcasing pet food, accessories, healthcare products and services. | Official site |
| Manufacturing World Tokyo 2027 | 16–18 June 2027 | Tokyo | A manufacturing exhibition covering IT and DX, components, machinery and factory technologies. | Official site |
| Marketing Week Summer 2027 | 30 June–2 July 2027 | Tokyo | A business marketing exhibition covering advertising, branding, customer engagement and market research. | Official site |
July 2027
| Exhibition | Dates | Location | What it covers | Website |
|---|
| Beautyworld Nagoya 2027 | 12–14 July 2027 | Aichi | A professional beauty exhibition featuring skincare, haircare, cosmetics and salon equipment. | Official site |
| Nikkei Messe Osaka 2027 | 22–23 July 2027 | Osaka | A business exhibition covering retail technology, shop design, building materials and commercial security solutions. | Official site |
| SMTS Fresh Solution 2027 | 28–30 July 2027 | Chiba | A new trade show focused on fresh produce, meat, seafood and ready-made meals, plus solutions for supermarket fresh sections. | Official site |
August 2027
| Exhibition | Dates | Location | What it covers | Website |
|---|
| JAPAN BUILD Osaka 2027 | 25–27 August 2027 | Osaka | A construction and property exhibition featuring building materials, smart buildings, renovation and construction technology. | Official site |
September 2027
| Exhibition | Dates | Location | What it covers | Website |
|---|
| Tokyo International Gift Show Autumn 2027 | 8–10 September 2027 | Tokyo | A B2B exhibition for gifts, homeware, lifestyle goods and accessories. | Official site |
| NEPCON JAPAN Autumn 2027 | 8–10 September 2027 | Chiba | An electronics manufacturing exhibition featuring components, materials, assembly equipment and testing technologies. | Official site |
| LIFESTYLE Week Autumn 2027 | 29 September–1 October 2027 | Tokyo | A consumer goods exhibition featuring gifts, homeware, accessories and design-led merchandise. | Official site |
| Marketing Week Autumn 2027 | 29 September–1 October 2027 | Tokyo | A marketing exhibition covering digital promotion, advertising, branding and customer engagement. | Official site |
| MEDICAL JAPAN Osaka 2027 | 29 September–1 October 2027 | Osaka | A healthcare exhibition featuring medical equipment, hospital IT, nursing-care products and pharmacy solutions. | Official site |
October 2027
| Exhibition | Dates | Location | What it covers | Website |
|---|
| Manufacturing World Osaka 2027 | 6–8 October 2027 | Osaka | An industrial exhibition covering components, factory automation, manufacturing technology and digital engineering. | Official site |
| SMART ENERGY WEEK Autumn 2027 | 6–8 October 2027 | Chiba | A renewable-energy exhibition featuring hydrogen, batteries, solar power and decarbonisation. | Official site |
| CEATEC 2027 | October 2027 (dates TBA) | Chiba | Japan's major digital innovation show covering AI, IoT, electronics and smart-society technologies, with a strong presence of startups and overseas exhibitors. | Official site |
| FOOD STYLE JAPAN Tokyo 2027 | 12–14 October 2027 | Tokyo | A food and beverage trade exhibition bringing together manufacturers, restaurant operators, distributors and retailers. | Official site |
| EDIX Osaka 2027 | 26–28 October 2027 | Osaka | An education technology exhibition featuring educational ICT, digital learning and school administration solutions. | Official site |
November 2027
| Exhibition | Dates | Location | What it covers | Website |
|---|
| Hokkaido Business EXPO 2027 | 11–12 November 2027 | Hokkaido | A major business exhibition featuring manufacturing, technology, industrial products and regional innovations. | Official site |
| Hokkaido Semiconductor Industry Exhibition 2027 | 11–12 November 2027 | Hokkaido | A semiconductor industry exhibition showcasing manufacturing technologies, equipment, materials and related solutions. | Official site |
Dates, venues and links are based on organisers' announcements as of November 2026. Exhibitions later in 2027 may not yet be confirmed, and schedules can change, so please check the official website before making plans. Links open the organisers' websites.
Frequently asked questions
What are the main trade shows in Japan for foreign companies?
It depends on your industry. Widely used shows include FOODEX JAPAN and the Supermarket Trade Show for food, the Tokyo International Gift Show and LIFESTYLE Week for consumer goods, Japan IT Week for IT and digital services, and SEMICON Japan and NEPCON JAPAN for semiconductors and electronics. The industry guide on this page groups every show in the calendar by sector.
How far in advance should I apply to exhibit?
Popular shows open exhibitor applications many months in advance, often six to twelve months before the event. For example, exhibitor applications for FOOMA JAPAN 2027 (June 2027) closed in October 2026. If you are considering a show in 2027, it is worth contacting the organiser now.
Can a foreign company exhibit without a Japanese entity?
Many major Japanese exhibitions accept overseas exhibitors, and some have international or country pavilions. However, to actually sell after the show you will usually need a route to market, such as an importer, a distributor or your own entity in Japan, so it helps to plan this before you exhibit.
Planning to exhibit in Japan or meet Japanese buyers?
Global Gateway Advisors (GGA) helps overseas companies enter the Japanese market, from choosing the right exhibition and preparing for buyer meetings, to finding distributors and partners. We have organised Japan market missions for the Singapore Business Federation, and through our Japan headquarters, an accounting and tax firm, we can also support company set-up and accounting in Japan.
With experts in Tokyo, Singapore, Vietnam and Malaysia, we work with companies from Europe, North America and Asia. Start with a free 30-minute online consultation to discuss your products, target buyers and the shows that fit your goals.
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