PELICAN, a US-Based Brand Known for Durable Cases, Launches Limited-Edition Colors, Debuts Hydration Bottles in Japan

U.S.-based brand PELICAN, known for its shockproof and waterproof cases, is expanding its presence in the Japanese market with new color options for the “1120/1150” cases and the Japan debut of its PELICAN HYDRATION drink bottles.

The PELICAN cases feature IP67 waterproof and dustproof protection and military-grade shock resistance, keeping electronic devices and accessories safe. The HYDRATION bottles use vacuum insulation technology to maintain cold or hot temperatures for extended periods and are available in sizes ranging from 532ml to over 1.18L, making them ideal for everyday use.

Additionally, U.S. lifestyle brand Case Mate is launching beach totes and waterproof smartphone cases in Japan. These products offer water resistance, high storage capacity, and stylish designs, making them perfect for summer outdoor and beach activities.

Strategy for the Japanese Market
PELICAN aims to strengthen brand awareness and sales in Japan through the following measures:
• Limited Edition Colors: New color options for PELICAN 1120/1150 cases to differentiate products and generate buzz.
• Japan Debut Items: Introducing the HYDRATION bottles and Case Mate beach gear to attract new customer segments.
• Versatile Usage Promotion: Positioning products for both outdoor adventures and everyday urban use to increase lifestyle brand appeal.
• Seasonal Marketing Push: Leveraging the summer leisure season to boost sales.

With a lineup that combines durability, functionality, and design, PELICAN and Case Mate plan to further establish their presence in the Japanese market.

Global Gateway Advisors, we are the preferred partner in assisting companies from all over Asia in their expansion into Japan market.
https://www.global-gw.com

Source: ペリカンの新色とドリンクボトル日本初上陸！ スタイリッシュなビーチグッズCaseMateも同時発売 | ダイビングと海の総合サイト・オーシャナ