The Japan Immersion Program (JIP)

The Japan Immersion Programme (JIP) is an initiative by Global Gateway Advisors (GGA) that helps Singapore SMEs evaluate, enter, and establish a presence in the Japanese market. Through a structured process combining market intelligence, partner outreach, regulatory support, and ongoing advisory, the programme equips companies with the clarity and connections needed for successful expansion.

Two specific initiatives are eligible under the Enterprise Singapore's Green Lane initiative for eligible companies applying for the Market Readiness Assistance (MRA) Grant:

  1. Identification of Potential Overseas Partners
  2. Market Entry Support

These components are facilitated by GGA in accordance with Enterprise Singapore’s guidelines to assist eligible companies in their venture into Japan Market. Under the Green Lane arrangements, eligible companies who applies for the MRA grant for any of the 2 Green Laned services provided by GGA would have their grant application processed under a new expedited process.

TALK TO OUR JIP EXPERTS

If you are interested to learn how JIP works, please contact us for a free consultation. We will also explain how the grant funding application works.

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About JIP
How has companies benefitted from our Japan Immersion Program?

Lead & Deal Acceleration

The program is designed to help companies generate high-quality leads and successfully close deals with both distributors and end customers.

Smarter & Stronger Growth

Participants gain local market guidance that enables them to make informed decisions and position their business for long-term success in the market.

Low-Risk Global Expansion

JIP provides a low-risk approach that supports companies in expanding internationally while minimizing complexity and operational strain.

Our Services

Under the Green Lane arrangements, eligible companies who engages the services of GGA for either of the following 2 services would have their grant application expedited by Enterprise Singapore.

1) Identification of Potential Overseas Partners

This is suitable for companies looking for support to, for example, Identify franchisees, distributors, JV partners, logistics partners in Japan. Deliverables includes:

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2. Market Entry Support

For companies looking to incorporate a business entity. Deliverables includes:

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Why JIP?

JIP has been designed based on what experienced and successful companies do when they internationalize. We have incorporated these elements into a structured market expansion program. Here are some of the key features of this program

Customer Target Discovery

01

A successful international expansion begins with a clear definition of your target customers.
Through research conducted by our in-country offices, we identify the distributors and end customers most relevant to your business. Leveraging a corporate database built over 15+ years across 27 countries and more than 1,000 supported companies, we help you pinpoint the most promising prospects with precision.

Dedicated Sales Execution

02

Many companies have experienced that one-off business matching rarely delivers sustainable results.
Under the JIP, we assign a dedicated team who will work and walk side by side with you throughout your Japan market expansion journey, be it a market research assignment to in market business development work

Dual-Channel Engagement

03

While many firms prefer to expand through distributors, unproven brands often struggle to gain their active support.
Our experience shows that when end customers demonstrate strong interest, distributors become significantly more receptive. This is why the JIP approach engages both end customers and distributors in parallel, strengthening lead quality and increasing the likelihood of meaningful deal progression.

Market Readiness Testing

04

Companies often face challenges such as passive distributors, limited consultative selling capabilities, or uncompetitive pricing due to excessive markups.
Through direct outreach to end customers, the JIP enables you to validate market demand and assess true sales potential. This real-world insight helps inform critical decisions, including whether and when to establish your own local entity.

Local Insight Support

05

Each country in Southeast Asia differs widely in business practices, culture, and regulatory requirements. JIP participants benefit from practical, locally grounded guidance that supports effective decision-making. Past clients have relied on us for insights such as:
“What is an appropriate margin for a distributor in Japan?”
“Is a business license in Japan required at this stage?”
“How should we respond when a buyer requests additional terms?”
We provide clear, contextual advice to help you move forward with confidence.

We are here to help you reach new heights

Get in touch with us today to discuss how we can assist you

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Discover our full service capabilities

Download our brochure to explore how we support in Japan

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