Norwegian EdTech Kahoot! to Establish Tokyo Office in February 2025, Expanding into Japanese Market
2025/05/19
Kahoot!, the interactive learning platform from Norway with over 11 billion cumulative global users, is set to open a Tokyo office in February 2025 as part of its full-scale entry into the Japanese market. Known for its quiz-based learning tools, Kahoot! is already widely used in schools and Fortune 500 companies, particularly in North America and Europe.
In Japan, Kahoot! is currently played around 200 million times annually. The company plans to expand its local presence by increasing Japanese-language content and supporting existing users, mainly educators, to convert them into paid users. Paid plans offer advanced features such as AI-powered quiz generation.
Kahoot! also aims to boost adoption among businesses, focusing on Japanese branches of companies that already use Kahoot! globally. In addition, a new collaboration with Sanrio—featuring Hello Kitty and other popular characters—will help drive awareness and engagement in the education sector.
Global Gateway Advisors, we are the preferred partner in assisting companies from all over Asia in their expansion into Japan market.
Source: 全世界で累計110億人が利用。ノルウェー発・教育用クイズプラットフォーム「Kahoot!」が日本に本格進出、戦略を聞いた（AMP［アンプ］） - Yahoo!ニュース